Going Green: Launch of Modeville Outlet

An Umbrella Brand- Modeville has been launched here Sunday late night with a theme of ‘Going Green’. The brand has initially launched ladies wear and accessories like handbags and other fashion related items.

The CEO of Modeville, Hania Amir, while talking to INFN told that,” We have chosen the theme, “Going Green” to create awareness among the people and make them adopt the environment-friendly approach along with meeting the latest standards of the contemporary fashion.”

The Director of Modeville, Dr. Amir Israr told INFN,” We have launched the Modeville’s women collection right now, however, the men’s collection of the brand will also be launched before the Eid-ul-Fitr, that will fulfill the men’s need in terms of Fashion.”

Mr. Ali Fateh, another Director explained the green backdrop of the whole function by saying, “ The green backdrop is symbolic of how aware and alert we are towards adapting ourselves to fight against the menace of global warming and the need to go green as is being done internationally.”

Mr. Kazim Hassan thanked all the participants and visitors for gracing the occasion. He said,” We are thankful to the top models, Rabia Butt, Sabina Pasha and Arooj who have traveled all the way from Lahore to grace the occasion”.

In the end he thanked the Verve representative, Mr. Arslan for arranging the function well and making it a success.

The Launching ceremony of Modeville brand was really a success as people came in large numbers and took great interest in dresses, jewellary stalls and great handbags. The models added color to the night by presenting a graceful dress show on the occasion.